NOT YOUR AVERAGE S.O.B

Have you heard? ... If you don't know get to know. It S.O.B Apparel
The name S.O.B came into existence from the maker's full name:  Shawn-Owen-Button. S.O.B is the brain child of Shawn's rare combination that includes his unique artistic vision and his entrepreneurial drive. Many artistic people find it hard to realize their importance in the industry but Shawn realized that his perception of the world through clothes was needed. And needed it is, and if this is what his perception of the world is then he definitely sees "magic" because that's what his work is!

His work is best described by him as chic mixture between snazzy pop art with modern conceptual twists. A mouthful yes, but I agree 100% percent.

Although some of you might perceive this name maker label as new, you'd be wrong. Since it's commencement in 2008, it has been pulling it's weight in the industry and has been featured in major boutiques such as Fred Segal, Frees Shop Japan and numerous others across the country. Currently residing in California, right now you'd find him hard/effortlessly at work on designing his Spring/Summer 2011 line. 

From the images you can see that this recent collection works with unusual animal and metallic elements with simple structure silhouettes. Pushing the boundary, the inspiration theme of his line was Eskimo warrior which I definitely see in this work and with the rare materials he used such as bobcat and coyote faces which give his garments a uniqueness and something distinguishing to it. Not missing out on the shock appeal, since the garments have that minimalist feel to them. A coyote/bobcat face is very unexpected [and last time I checked we like unexpected].

Clearly he doesn't just dabble in only the women's wear but also does men's wear which if I was a guy, you'd definitely find me in one of these. [what I love about S.O.B is that these pieces can be dressed up and down, that's how versatile his work is]

Shawn's number one philosophy is "creating designs that are simple, but with a big twist."


Interested in knowing more about S.O.B Apparel?
Site: S.O.B Apparel
[SHOP.HERE] ... to shop the line and other pieces.